Post

Your Audience

In Uncategorized on August 12, 2011 by Your Band's Best Friend

I’m sure that “Am I good enough?” rolls through the minds of most musicians on an almost daily basis.  It’s natural, of course, but I think there’s a better question for artists to focus on, and that question is: “What’s my audience?”

To illustrate the point, I’m going to use a very strange example: Crocs.

Yes, these:

Are these shoes “good?”  Well, it depends on who you ask.

If you ask someone in the fashion world, they’d tell you that they’re hideous abominations that should never have existed.

If you asked a nurse or a gardener, they’d tell you they’re the greatest shoes ever invented.

Your music career is a business, and you’re the founder and owner. Your job is to figure out IF your ‘product’ has an audience, and WHO that audience is.

Luckily, those two things usually happen at the same time.

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