The face of content is really changing, and in general, it’s getting shorter, richer, and more passive.
People are reading magazines more than they’re reading books; Blogs more than magazines; Micro-blogs (ie, twitter) more than blogs…. the trend to consume in smaller, and therefore more convenient, packages will continue.
This is where video comes in.
My guess is that if you told someone you had a video that took 5 minutes to watch, or a blog post that took 5 minutes to read, the majority of people would choose to watch the video. This, despite the fact that the blog post would theoretically have more information, since you can read much faster than the average pace of video. So why is this?
Video is richer content. It’s information, sound, & visual stimulation, all rolled into one. It’s also much more passive, meaning you can sit back and consume with less effort than if you had to read text. For these reasons, it’s also more likely to grab your attention and focus without distraction.
So how does music fit in? Well, in my opinion, video is going to be a huge part of the musical revolution. In fact, it kind of already is. But I would even go as far to say that videos may replace albums altogether. Video producers may become the new record producers, or will at least start working more closely with them, creating continuous, bite-sized content that is both aurally and visually appealing.
What do you think? Could a great videographer become the 6th Beatle?








